"Promo 3D" Is a proof of concept template we have developed while experimenting with 3D text and high fidelity environment setup which includes physically correct shading and lighting setup. HYPE allows deep customization of the template without loosing the original quality. Besides replacing the text with user defined content, one can also change surface material (we call it "style"), replace the background, floor, particles, change lighting mode, apply different post process effects.